Simpson Performance Products Signs as New ADRL Contingency Sponsor for 2011 Season

APRIL 28, 2011

New Braunfels, Texas — Simpson Performance Products (Simpson) is proud to announce we have signed as a contingency sponsor with The American Drag Racing League (ADRL) for the 2011 season.

“We couldn’t be more excited about working with the ADRL,” Simpson Performance Products Vice President of Marketing Debbie Bishop stated. “We are always looking for opportunities to give back to the racers through contingency programs.” We hope these racers will participate in the contingency program and support us by using Simpson and Safety Solutions safety gear whenever possible. Helmets, Restraints, Head Restraints, Racing Suits, Parachutes, Gloves and Shoes are all offered under the Simpson umbrella of Racing Safety.

Jeff Fortune, Brian Evans and the team at ADRL have a unique and exciting way of presenting world-class drag racing to the public. Simpson Performance Products offers a complete line of products for racing safety that are used throughout the ADRL pits and protect the world’s finest drivers and crew members. Our contingency postings are an important tool for us to show support to racers. Our trackside service and support team will be on hand at key events during the ADRL season allowing us to not only service our racers trackside but to gain insight and valuable product feedback from them.

About Simpson Performance Products

Since 1959, Simpson Performance Products ( has been manufacturing a complete line of products for racing safety. That is over 50 years of being the dominant brand in racing safety, protecting the driver and crew from head to toe with helmets, Nomex® firesuits, restraints, shoes and gloves. Simpson firesuits, team apparel and sublimated shirts are created at our 53,000 sq. ft. manufacturing facility in Harbor City, CA. Helmets, restraints and parachutes are manufactured at our 80,000 sq. ft. headquarters in New Braunfels, Texas.

About the ADRL

Based in O’Fallon, Missouri, the American Drag Racing League is the nation’s premier sanctioning body for the sport of eighth-mile drag racing. The professional categories featured in the ADRL are Pro Extreme Motorcycle, Extreme Pro Stock, Extreme 10.5, Pro Nitrous and Pro Extreme, the quickest door slammer class in all of drag racing. The 2011 ADRL tour consists of 10 national events run throughout the United States. For additional information about the ADRL, visit