Performance Products Named as New ADRL ‘Dragstock’ Sponsor


O’FALLON, MO (Apr. 30, 2010) — The American Drag Racing League (ADRL) is proud to announce Simpson Performance Products as the title sponsor of its oldest and most prestigious event, the ADRL Simpson Performance Products Dragstock VII at Rockingham Dragway, Sept. 10-11, in Rockingham, North Carolina.

“We couldn’t be more excited about increasing our involvement with the ADRL as a national event title sponsor,” Simpson Performance Products Vice President of Marketing Debbie Bishop stated. “We appreciate what Dragstock and its history means to the ADRL and its race teams and Simpson Performance Products is proud to become part of that history this September.”

The initial Dragstock was intended as no more than a once-a-year exhibition, but the promise of that 2004 event—measured not only by racer participation and fan attendance, but by the tremendously positive response from competitors and spectators alike—gave rise to the ADRL series that created new racing classes, new stars and a new way of presenting world-class drag racing to the public.

Dragstock III also ushered in the era of the ADRL’s complimentary ticket program that now is emulated by dozens of sports and entertainment concerns.

“Dragstock is something that is very important to me personally, so I couldn’t be more thrilled about having a company with the stature of Simpson Performance Products attached to it,” ADRL President and CEO Kenny Nowling said. “It truly is a special race and with Simpson Performance Products now standing behind it, we can take Dragstock VII to even greater heights.”

Simpson Performance Products offers a complete line of products for racing safety that are used throughout the ADRL pits to protect the world’s finest drivers and crew members.

Since 1959, Simpson Performance Products ( has been manufacturing a complete line of products for racing safety. That is over 50 years of being the dominant brand in racing safety, protecting the driver and crew from head to toe with helmets, Nomex® firesuits, restraints, shoes and gloves. Simpson firesuits, team apparel and sublimated shirts are created at our 53,000 sq. ft. manufacturing facility in Harbor City, CA. Helmets, restraints and parachutes are manufactured at our 80,000 sq. ft. headquarters in New Braunfels, Texas.

Based in O’Fallon, Missouri, the American Drag Racing League is the nation’s premier sanctioning body for the sport of eighth-mile drag racing. The professional categories featured in the ADRL are Pro Extreme Motorcycle, Extreme Pro Stock, Extreme 10.5, Pro Nitrous and Pro Extreme, the quickest doorslammer class in all of drag racing. The 2010 ADRL tour consists of 10 national events run throughout the United States. For more information on the ADRL, visit