BRS Acquires Simpson Performance Products

FEBRUARY 23, 2015

Simpson Performance Products announced today that it has been acquired by Bruckmann, Rosser, Sherrill & Co. ("BRS"), a New York-based private equity firm. Financial terms of the transaction were not disclosed.

BRS is a New York based private equity firm with $1.4 billion of committed capital under management in three investment partnerships, focused on investing in middle market consumer goods and services businesses. Since 1996, BRS has purchased over 40 portfolio companies for aggregate consideration of over $6.4 billion. In addition, BRS portfolio companies have completed approximately $1.9 billion of add-on acquisitions. Prior to forming the firm, the founders of BRS were in the private equity business at Citicorp Venture Capital where they closed 25 transactions with aggregate transaction values totaling $5.8 billion.

Founded in 1959 by Bill Simpson and based in New Braunfels, TX, Simpson is the leading provider of critical motorsports safety equipment. Backed by best-in-class technical expertise, the Company has built a loyal following in the motorsports community among both professional and amateur drivers. Simpson's comprehensive selection of advanced safety products includes head and neck restraints, helmets, firesuits, seat belts, window nets, parachutes, racing gloves and footwear. In addition to the respected Simpson brand, the Company designs, manufactures and markets the leading HANS brand of advanced head and neck restraints.

Chuck Davies, Chief Executive Officer of Simpson said, "We are very pleased to partner with BRS due to their ability to provide valuable strategic guidance and support our growth strategy. I am confident that the Company will continue its strong momentum of expanding into new racing segments and geographies."

Tom Baldwin, Managing Director of BRS, said, "We are very excited to build on the accomplishments of the Simpson team in setting the industry standard for quality and reliability. We look forward to continuing the Company’s focus on delivering cutting edge safety solutions and extending its strong market position around the world."

About Simpson Performance Products, Inc.

Details and information about Simpson Performance Products are available at and or by calling 1-800-654-7223. Since 1959, Simpson Performance Products has been the leading manufacturer of safety equipment for the Motorsports industry. Simpson believes in putting safety first. We are dedicated to elevating the standards of racing safety through continuous development, refinement and testing. The one thing that remains constant is Simpson's commitment to racer safety.