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SIMPSON PERFORMANCE PRODUCTS INC INTRODUCES THE NEW VALOR HELMET WITH V-AERO™ TECHNOLOGY

New Braunfels, TX, November 9, 2004—Simpson Performance Products Inc. introduces the Valor Helmet with V-Aero™ Technology for unmatched stability at high speeds.  With this helmet, Simpson will also introduce Competition Coatings™ which is an improvement in the manufacturing process that improves chip resistance.

The sleek design, proper balance and weight make the Valor Helmet very user friendly.  The V-Aero™ Technology improves the flow of air over and around the helmet.  The design is such that the helmet has a lower drag coefficient and resists both lifting and buffeting.  The built in down force chime helps to counteract lifting which can be a problem in some forms of racing.

Competition Coatings™ is an improvement in the bond between the shell primer and the finish paint.  The result is a chip resistant finish with unsurpassed gloss, durability and chemical resistance.  This process will be applied to all new Simpson helmets in the future.

Product Specifications

Product Name: Valor Helmet with Nomex® Liner
Part Number: 857XXXX
Price: $599.00 (White); Colors (Add $25)
Colors:

White (Standard); Black, Flat Black, Metallic Blue,
Metallic Silver, Red and Yellow

Sizes: JR thru 8 1/8; Made in USA
Additional Items: Includes padded helmet bag and two shields (clear & smoke)

About Simpson Performance Products Inc.

Since 1959, Simpson Performance Products has been the leading safety manufacturer in the motorsports industry.  Simpson believes in putting safety first and is dedicated to elevating the standards of racing safety through continuous development, refinement and testing.  The one thing that remains constant is Simpson’s commitment to racer safety.

Contact Information
Doug Doolen, Vice President of Sales
Simpson Performance Products Inc.
704-662-3366 Phone
704-662-3360 Fax
ddoolen@teamsimpson.com
http://www.teamsimpson.com

V-Aero™, Competition Coating™ are trademarks of Simpson Performance Products Inc. Nomex® is a registered trademark of E.I. DuPont de Nemours and Company.  

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FOR INFORMATION CONTACT:
Matt Ford 801.415.0025 ext. 201 or matt@chapmanat.com
Doug Doolen 800.473.7077 ext. 214 or ddoolen@teamsimpson.com